As you have guessed by now, a good part of this blog is about what went wrong with brands that should have succeeded otherwise. So here is another one. The OQO is a hand held computer that was the one of the most anticipated products in the market at the time it was launched. However the brand found the ground slipping from under its feet, because innovations in the mobile market and the net pc market has eaten away their position. Its a classic example of how competition doesn't have to come from other brand in your own product category.
Read the story on wired here
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